Brand storytelling : integrated marketing communication for the digital media landscape /
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...
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| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Lanham, Maryland :
Rowman & Littlefield,
2023.
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| Sumario: | This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape. |
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| Descripción Física: | 308 p. ; 24 cm. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781538176382 |