Brand storytelling : integrated marketing communication for the digital media landscape /
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...
Kaydedildi:
| Yazar: | |
|---|---|
| Diğer Yazarlar: | |
| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Lanham, Maryland :
Rowman & Littlefield,
2023.
|
| Konular: |
| Özet: | This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape. |
|---|---|
| Fiziksel Özellikler: | 308 p. ; 24 cm. |
| Bibliyografya: | Includes bibliographical references and index. |
| ISBN: | 9781538176382 |