Brand storytelling : integrated marketing communication for the digital media landscape /
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...
Bewaard in:
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| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
Lanham, Maryland :
Rowman & Littlefield,
2023.
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| Onderwerpen: |
| Samenvatting: | This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape. |
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| Fysieke beschrijving: | 308 p. ; 24 cm. |
| Bibliografie: | Includes bibliographical references and index. |
| ISBN: | 9781538176382 |