Quesenberry, K. A., & Coolsen, M. K. (2023). Brand storytelling: Integrated marketing communication for the digital media landscape. Rowman & Littlefield.
Citace podle Chicago (17th ed.)Quesenberry, Keith A., a Michael K. Coolsen. Brand Storytelling: Integrated Marketing Communication for the Digital Media Landscape. Lanham, Maryland: Rowman & Littlefield, 2023.
Citace podle MLA (9th ed.)Quesenberry, Keith A., a Michael K. Coolsen. Brand Storytelling: Integrated Marketing Communication for the Digital Media Landscape. Rowman & Littlefield, 2023.
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