Nudge : the final edition /
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science...
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| Главный автор: | |
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| Другие авторы: | |
| Формат: | |
| Язык: | английский |
| Опубликовано: |
London :
Penguin Books,
2020.
|
| Предметы: |
MARC
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|---|---|---|---|
| 005 | 20250109140630.0 | ||
| 008 | 210312s2020 enka b 001 0 eng d | ||
| 020 | |a 9780141999937 | ||
| 050 | 1 | 4 | |a HB74.P8 |b T53 2020 |
| 100 | 1 | |a Thaler, Richard H., |d 1945- |9 21348 | |
| 245 | 1 | 0 | |a Nudge : |b the final edition / |c Richard H. Thaler and Cass R. Sunstein |
| 260 | |a London : |b Penguin Books, |c 2020. | ||
| 300 | |a xvi, 366 p. : |b ill. ; |c 22 cm. | ||
| 501 | |a K_B | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"-- |c Provided by publisher. | ||
| 650 | 0 | |a Economics |x Psychological aspects. |9 21349 | |
| 650 | 0 | |a Choice (Psychology) |x Economic aspects. |9 21350 | |
| 650 | 0 | |a Decision making |x Psychological aspects. |9 21351 | |
| 650 | 0 | |a Consumer behavior. |9 13374 | |
| 700 | 1 | |a Sunstein, Cass R. |9 21352 | |
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| 999 | |c 6802 |d 6802 | ||