Nudge : the final edition /
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
London :
Penguin Books,
2020.
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| Những chủ đề: |
| Tóm tắt: | "Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"-- |
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| Mô tả vật lý: | xvi, 366 p. : ill. ; 22 cm. |
| Thư mục: | Includes bibliographical references and index. |
| số ISBN: | 9780141999937 |