Nudge : the final edition /
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science...
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
London :
Penguin Books,
2020.
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| Teme: |
| Sažetak: | "Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"-- |
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| Opis fizičkog objekta: | xvi, 366 p. : ill. ; 22 cm. |
| Bibliografija: | Includes bibliographical references and index. |
| ISBN: | 9780141999937 |