Strategic decision making in the arts : case studies in arts and cultural entrepreneurship /
"For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicabl...
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| Main Authors: | , |
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Abingdon, Oxon ; New York, NY :
Routledge, Taylor & Francis Group
2025.
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| Colecção: | Discovering the creative industries
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| Assuntos: |
| Resumo: | "For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses. Each case set in the book focuses on a particular arts entrepreneur within the context of a range of creative businesses, from performance to videography. To facilitate classroom adoption, the authors provide expert guidance on getting the most from case-study-based learning. Additional features include insights into the key decision-making models in each case, analysis by a leader in the arts entrepreneurship education field on the factors forcing a decision, and a broad view on the arts ecologies surrounding each example. Suitable for students in arts management programs as well, this book introduces readers to case-based learning via practical examples that give students insight into strategic decision-making in the creative industries"-- |
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| Descrição Física: | xiii, 277 pages illustrations (black and white) ; 24 cm. |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 9781032539584 9781032539577 |