Event management for dummies /
This guide to the event industry is packed with expert tips, hints and checklists, and covers all aspects of planning and running event of all kinds. From budgeting, scheduling and promotion, to finding a location, sorting security, health and safety-- you'll learn how to avoid potential proble...
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Chichester, West Sussex :
Wiley,
[2013]
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| Saila: | --For dummies.
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| Gaiak: |
MARC
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| 020 | |a 9781118591123 |q (paperback) | ||
| 020 | |a 1118591127 |q (paperback) | ||
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| 100 | 1 | |a Capell, Laura, |e author. |9 15674 | |
| 245 | 1 | 0 | |a Event management for dummies / |c Laura Capell. |
| 260 | |a Chichester, West Sussex : |b Wiley, |c [2013] | ||
| 300 | |a xii, 318 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 1 | |a --For dummies | |
| 500 | |a Includes index. | ||
| 501 | |a P.B | ||
| 520 | |a This guide to the event industry is packed with expert tips, hints and checklists, and covers all aspects of planning and running event of all kinds. From budgeting, scheduling and promotion, to finding a location, sorting security, health and safety-- you'll learn how to avoid potential problems, and run a successful event. | ||
| 505 | 0 | |a Introduction : Foolish assumptions ; Where to go from here -- Part 1. Getting started : 1. Why put on an event? : Introducing events -- Event management as an industry -- Essential skills for would-be event managers -- Getting started: figuring out your event's objectives -- 2. Knowing your audience : Zeroing in on your target market : Alphabet soup: B2B, B2C and B2E ; Delving into demographics -- Conducting research : Working with focus groups ; Looking at competing events ; Use the information you have -- Starting with who you know : Mandatory attendance ; Customer relationship marketing ; Loyal fans of brands -- Deciding on the type of event to put on : Challenging the brief -- Managing meetings -- Crafting a conference : Planning the plenary ; Organising breakout sessions ; Seminars ; Team-building -- Networking knowledgably -- Putting together great exhibitions : Self-selecting ; Using an application process ; Paid-for exhibitions ; Exhibiting at an exhibition -- Perfecting product launches -- Appreciating award ceremonies -- Sizing up sporting events -- Festival fun : Music festivals ; Comedy festivals ; Literature festivals ; Food festivals -- Experiential field marketing : Field marketing ; Experiential marketing ; The pop-up phenomenon -- Giveaways : Goody bags ; Sampling -- Guerrilla marketing -- Flash mobs -- 4. Managing your team to manage your event : Key roles and responsibilities : The client ; The procurement pros ; The event (or account/project) manager ; The perfect production team ; The dream design team -- Deciding the decision-making chain ; Communicating during the planning process : Human contact ; Paperwork, paperwork, paperwork -- Drawing up a clear scope of work -- 5. Budget planning and management : Being realistic: are you after champagne on a beer budget? -- Building up your budget : What should you include in your budget? ; What your budget should look like -- Pennies add up to pounds : Understanding the power of three quotes ; Negotiating like a pro ; Work with your suppliers -- Sorting out contracts : Confirming a quote ; Non-disclosure agreements (NDAs) ; Reading the small print -- Payment schedules -- What to do when you're going over budget -- Finding partnerships that help bring your event to fruition : Understanding the benefits of sponsorship ; Securing sponsorship -- Other revenue opportunities : Ticket sales ; Bar sales ; Merchandise ; Live streaming -- Economic factors to consider -- Looking at return on investment -- II. Planning your event's look and feel : 6. Crafting the message : Building the creative brief : What does the audience know already? ; What do we want to tell the audience? ; Supporting messages ; How should we talk to them? -- The event brand : The branding hierarchy ; Working within brand guidelines ; What is content? : Deciding who produces the content ; Achieving a consistent look and message -- Common types of content : Slides ; Video content ; Hand-outs and other printed material ; Interactive experiences -- More than just a presentation slide : Radio Frequency Identification (RFID) ; Projections ; Pyrotechnics -- 7. Designing the experience : Understanding the visitor journey : Guest registration and accreditation ; Wherever I hang my hat ; Lost property ; Signage ; Making use of event apps ; Home time -- The best environment for your content : How to visualise your content ; Room layouts and seating plans ; Setting the stage ; Dressing a venue -- Sweet music and other entertainment : Host or master of ceremonies (MC) ; Famous talent ; Musical entertainment -- Catering that's worth remembering : Theming your food ; Catering for dietary requirements ; Types of service ; Responsible drinking ; For the show of it: catering additions -- Documenting the event : Photography ; Video recording ; Social networking ; Live streaming ; Guest video and photo content ; Live voting -- 8. Making sure people know about your event : Why market your event? -- Developing your communication plan : Who? Identifying your audience ; What and why? Developing your marketing messages ; Where? Deciding a media strategy ; When? So many jobs, so little time. | |
| 505 | 0 | |a Part III. When, where and who: the devil's in the detail : 9. Timings, timings, timings : Deciding the date of your event : Objectives analysis ; Competitor activity ; External influences ; Financial situation ; What day and what time of day? -- Deciding on the duration of your event : Considering your audience ; Understanding how type dictates time -- Scheduling your event : Creating critical time paths ; Preparing production schedules -- Technical running orders -- Sticking to the plan -- Deciding where to hold your event : Establishing your criteria and getting started -- Creating a shortlist of venues : Permanent venue options ; Temporary venue options ; Using outdoor sites ; More-unusual venues ; Looking abroad -- When not just one event or venue will do -- Asking the venue the right questions : The importance of site visits -- Selecting and contracting the venue -- 11. Who does what: front and back of the house : Back of the house : Lighting and sound designers ; Graphics operators ; Set carpenters and riggers ; Event control ; Show caller ; Runner ; Venue staff -- Front of the house : Brand ambassadors/hosts ; 'Voice of God' ; Waiters ; Security staff -- Working with your team on site : Clear team communication on the day ; Looking after your team -- Part IV. Considering potential problems : 12. Keeping healthy, safe and secure : Your health and safety responsibilities : Complying with the Health and Safety at Work Act (1974) ; Responsible drinking into the night ; Protecting children from harm ; Fire safety ; Assessing your security requirements ; Complying with the Equality Act 2010 ; Catering safely for your team and guests ; The Working at Heights regulations (2005) ; Personal protective equipment (PPE) -- Making sure all the paperwork is in place : Creating an event safety plan ; Having emergency procedures in place ; Manage your wider team's health and safety too -- Negotiating the first aid minefield -- Managing crowds : Occupancy capacities ; Assessing the situation ; Simple methods of crowd management -- Accidents do happen : What to do in the event of an accident? ; How serious is the accident? ; Documenting any accidents ; Not just broken bones -- 13. Fail to prepare, prepare to fail!: Contingency planning -- Potential problems : I don't care what the weatherman says ; Dealing with no-shows ; Running out of food ; Coping with structural collapse ; Managing delayed deliveries ; Handling show day over-runs ; When darkness falls: power supply failure -- Insuring success: getting the right cover : Public liability ; Specialist insurance -- Keeping your sanity in check -- Part V. On the day and beyond : 14. Measuring the success of your event : The importance of meeting objectives : Reviewing the brief and budget ; Accounting for external influence -- Making a measurement plan : Methodology options ; Standard metrics for measuring brand experience events ; Standard metrics for measuring employee-focused events ; Putting your results into context ; Measurement beyond attendees ; Who can evaluate? -- What your analysis should look like : De-brief meeting ; Calculating your return on investment ; Considering industry awards -- 15. Building on the event : Learning from your mistakes -- Making good use of your supplies : Dealing with leftovers ; Making things to last -- Post-event marketing : Don't let the story stop at home-time! ; A basic CRM process ; Feedback on feedback ; Using photos and video content ; Planning follow-up events -- Part VI. The part of tens : 16. Ten types of suppliers you need in your address book : Amazing with AV ; Catering with class ; Sourcing stunning props ; Providing print ; Getting it there: couriers to trust ; Blooming great: finding a florist ; Entertain me: sourcing talent ; Manning all posts: working with a staffing agency ; Addressing the chair (and table) ; Seeking fulfillment -- 17. Ten online resources for event planners : Keeping safe with the HSE purple guide ; Staying in touch with the news ; Always take the weather with you ; Google.co.uk ; Planning your route ; Checking out the competition ; Finding the perfect venue ; Staying up to date with the trade ; Minding your business ; Sustaining an interest in event sustainability -- 18. Ten things to have in your event kit during the build and show day : USB sticks ; A printer and paper ; General stationery ; Cable ties ; Lotions for the great outdoors ; Snacks ; A basic first aid kit ; Bin bags ; Safety pins ; Staple gun and staples -- 19. About ten tips for building a career in event management : Show initiative at getting relevant experience ; Volunteer your way into events ; Do you qualify for a career in event management? ; It's all about who you know ; Targeted marketing ; Be open to other entry points ; You don't need to always go it alone ; Don't give up! | |
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