Creative arts marketing /
Shranjeno v:
| Main Authors: | , , , |
|---|---|
| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
New York :
Routledge,
2017.
|
| Izdaja: | 3rd edition. |
| Teme: |
Kazalo:
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management.