Creative arts marketing /
保存先:
| 主要な著者: | , , , |
|---|---|
| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
New York :
Routledge,
2017.
|
| 版: | 3rd edition. |
| 主題: |
目次:
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management.