Creative arts marketing /
Salvato in:
| Autori principali: | , , , |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New York :
Routledge,
2017.
|
| Edizione: | 3rd edition. |
| Soggetti: |
Sommario:
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management.