Creative arts marketing /
Enregistré dans:
| Auteurs principaux: | , , , |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York :
Routledge,
2017.
|
| Édition: | 3rd edition. |
| Sujets: |
Table des matières:
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management.