Creative arts marketing /
Guardado en:
| Autores principales: | , , , |
|---|---|
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
New York :
Routledge,
2017.
|
| Edición: | 3rd edition. |
| Materias: |
Tabla de Contenidos:
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management.