Creative arts marketing /
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2017.
|
| Edition: | 3rd edition. |
| Subjects: |
Table of Contents:
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management.