Creative arts marketing /
Guardat en:
| Autors principals: | , , , |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New York :
Routledge,
2017.
|
| Edició: | 3rd edition. |
| Matèries: |
Taula de continguts:
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management.