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170503s2017 nyu b 001 0 eng |
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|a 2017018432
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|a 9781138213777 (hardback : alk. paper)
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|a 9781138213760 (pbk. : alk. paper)
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|z 9781315447681 (eBook)
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|a DLC
|b eng
|e rda
|c DLC
|d DLC
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|a pcc
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|a NX634
|b .H55 2017
|
| 082 |
0 |
0 |
|a 700.68/8
|2 23
|
| 100 |
1 |
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|a O'Sullivan, Terry,
|d 1957-
|e author.
|9 13712
|
| 245 |
1 |
0 |
|a Creative arts marketing /
|c Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead.
|
| 250 |
|
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|a 3rd edition.
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| 263 |
|
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|a 1710
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| 264 |
|
1 |
|a New York :
|b Routledge,
|c 2017.
|
| 300 |
|
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|a pages cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 500 |
|
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|a SIBF2023
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| 501 |
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|a P.B
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
|
| 650 |
|
0 |
|a Arts
|x Marketing.
|9 13713
|
| 650 |
|
0 |
|a Arts
|x Management.
|9 2091
|
| 700 |
1 |
|
|a O'Sullivan, Catherine,
|d 1956 December 5-
|e author.
|9 13714
|
| 700 |
1 |
|
|a Hill, Elizabeth,
|d 1960-
|e author.
|9 13715
|
| 700 |
1 |
|
|a Whitehead, Brian,
|e author.
|9 13716
|
| 776 |
0 |
8 |
|i Online version:
|a O'Sullivan, Terry, 1957- author.
|t Creative arts marketing
|b 3rd edition.
|d New York : Routledge, 2017
|z 9781315447681
|w (DLC) 2017021887
|
| 952 |
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|s 2024-04-03
|w 2024-04-03
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