Music management, marketing and PR /
"This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in th...
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| Главные авторы: | , , |
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| Формат: | |
| Язык: | английский |
| Опубликовано: |
London ; Thousand Oaks :
SAGE Publications,
[2022]
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| Предметы: |
Оглавление:
- Industry Overview and Theoretical Approaches
- Getting Started: Building Teams and Understanding Management Functions
- Artist Development Strategies
- Creating a Buzz
- Music Marketing
- Public Relations and Promotion
- Online Music: Media Platforms, Music Streaming and Music Recommendation
- Concerts and Festivals
- Branding and Sponsorship
- Copyright, Funding and Revenue Streams
- Beyond the Music: Well-Being and Equality.