প্রচ্ছদ
প্রথম রেটিং যোগ করুন

Music management, marketing and PR /

"This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in th...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Anderton, Chris (Author), Hannam, James (Author), Hopkins, Johnny (Author)
বিন্যাস: গ্রন্থ
ভাষা:ইংরেজি
প্রকাশিত: London ; Thousand Oaks : SAGE Publications, [2022]
বিষয়গুলি:
Music trade > Management.
Music > Marketing.
Musique > Industrie > Gestion.
সূচিপত্রের সারণি:
  • Industry Overview and Theoretical Approaches
  • Getting Started: Building Teams and Understanding Management Functions
  • Artist Development Strategies
  • Creating a Buzz
  • Music Marketing
  • Public Relations and Promotion
  • Online Music: Media Platforms, Music Streaming and Music Recommendation
  • Concerts and Festivals
  • Branding and Sponsorship
  • Copyright, Funding and Revenue Streams
  • Beyond the Music: Well-Being and Equality.

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