Event management for the tourism and hospitality industries /

"Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, deve...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Kolb, Bonita M. (Egilea)
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2022.
Gaiak: