Event management for the tourism and hospitality industries /

"Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, deve...

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Bibliografski detalji
Glavni autor:	Kolb, Bonita M. (Autor)
Format:	Knjiga
Jezik:	engleski
Izdano:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2022.
Teme:	Special events > Management. Tourism > Management. Tourism > Planning. Hospitality industry > Management. Hospitality industry > Planning. Accueil (Tourisme) > Gestion. Accueil (Tourisme) > Planification.

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