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Branded interactions : marketing through design in the digital age /

"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...

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Detalhes bibliográficos
Main Authors: Spies, Marco (Author), Wenger, Katja (Author)
Formato: Livro
Idioma:inglês
alemão
Publicado em: London [England] : Thames & Hudson, 2020.
Edição:Revised and updated edition.
Assuntos:
Internet marketing.
Branding (Marketing)
Social media > Economic aspects.
User interfaces (Computer systems)
Application software > Development.
Design services.
Marketing sur Internet.
Stratégie de marque.
Médias sociaux > Aspect économique.
Interfaces utilisateurs (Informatique)
Logiciels d'application > Développement.
Services de design.
branding.

SPAA Library: On Shelves

Detalhes do Exemplar SPAA Library: On Shelves
Área/Cota: HF5415.1265 .S65713 2020
Cód. Barras: Unknown Disponível Localização

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