Branded interactions : marketing through design in the digital age /

"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...

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Detalles Bibliográficos
Main Authors: Spies, Marco (Author), Wenger, Katja (Author)
Formato: Libro
Idioma:inglés
alemán
Publicado: London [England] : Thames & Hudson, 2020.
Edición:Revised and updated edition.
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SPAA Library: On Shelves

Detalle de Existencias desde SPAA Library: On Shelves
Número de Clasificación: HF5415.1265 .S65713 2020
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