Branded interactions : marketing through design in the digital age /
"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...
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| Auteurs principaux: | , |
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| Format: | Livre |
| Langue: | anglais allemand |
| Publié: |
London [England] :
Thames & Hudson,
2020.
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| Édition: | Revised and updated edition. |
| Sujets: |
SPAA Library: On Shelves
| Cote: |
HF5415.1265 .S65713 2020 |
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| Exemplaire Unknown | Disponible Réserver |