Branded interactions : marketing through design in the digital age /

"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...

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Hlavní autoři: Spies, Marco (Autor), Wenger, Katja (Autor)
Médium: Kniha
Jazyk:angličtina
němčina
Vydáno: London [England] : Thames & Hudson, 2020.
Vydání:Revised and updated edition.
Témata:

SPAA Library: On Shelves

Informace o exemplářích z: SPAA Library: On Shelves
Signatura: HF5415.1265 .S65713 2020
Jednotka Unknown Dostupné Požadavek