Branded interactions : marketing through design in the digital age /
"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...
Guardat en:
| Autors principals: | , |
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| Format: | Llibre |
| Idioma: | anglès alemany |
| Publicat: |
London [England] :
Thames & Hudson,
2020.
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| Edició: | Revised and updated edition. |
| Matèries: |
SPAA Library: On Shelves
| Signatura: |
HF5415.1265 .S65713 2020 |
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| Còpia Unknown | Disponible Fer una reserva |