Branded interactions : marketing through design in the digital age /
"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...
Zapisane w:
| Główni autorzy: | , |
|---|---|
| Format: | Książka |
| Język: | angielski niemiecki |
| Wydane: |
London [England] :
Thames & Hudson,
2020.
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| Wydanie: | Revised and updated edition. |
| Hasła przedmiotowe: |
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