Branded interactions : marketing through design in the digital age /
"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...
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| Autori principali: | , |
|---|---|
| Natura: | Libro |
| Lingua: | inglese tedesco |
| Pubblicazione: |
London [England] :
Thames & Hudson,
2020.
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| Edizione: | Revised and updated edition. |
| Soggetti: |
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