Branded interactions : marketing through design in the digital age /

"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...

Szczegółowa specyfikacja

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Opis bibliograficzny
Główni autorzy:	Spies, Marco (Autor), Wenger, Katja (Autor)
Format:	Książka
Język:	angielski niemiecki
Wydane:	London [England] : Thames & Hudson, 2020.
Wydanie:	Revised and updated edition.
Hasła przedmiotowe:	Internet marketing. Branding (Marketing) Social media > Economic aspects. User interfaces (Computer systems) Application software > Development. Design services. Marketing sur Internet. Stratégie de marque. Médias sociaux > Aspect économique. Interfaces utilisateurs (Informatique) Logiciels d'application > Développement. Services de design. branding.

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