Branded interactions : marketing through design in the digital age /

"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...

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Bibliografische gegevens
Hoofdauteurs: Spies, Marco (Auteur), Wenger, Katja (Auteur)
Formaat: Boek
Taal:Engels
Duits
Gepubliceerd in: London [England] : Thames & Hudson, 2020.
Editie:Revised and updated edition.
Onderwerpen:

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