Branded interactions : marketing through design in the digital age /

"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...

Descrizione completa

Salvato in:

Dettagli Bibliografici
Autori principali:	Spies, Marco (Autore), Wenger, Katja (Autore)
Natura:	Libro
Lingua:	inglese tedesco
Pubblicazione:	London [England] : Thames & Hudson, 2020.
Edizione:	Revised and updated edition.
Soggetti:	Internet marketing. Branding (Marketing) Social media > Economic aspects. User interfaces (Computer systems) Application software > Development. Design services. Marketing sur Internet. Stratégie de marque. Médias sociaux > Aspect économique. Interfaces utilisateurs (Informatique) Logiciels d'application > Développement. Services de design. branding.

Documenti analoghi

How to Build Your Brand : Implementing a Proven and Effective Process.
di: Lubin, Laurence
Pubblicazione: (2022)

Acting with technology : activity theory and interaction design /
di: Kaptelinin, Victor
Pubblicazione: (2006)

The social media bible : tactics, tools, & strategies for business success /
di: Safko, Lon
Pubblicazione: (2012)

Brand storytelling : integrated marketing communication for the digital media landscape /
di: Quesenberry, Keith A.
Pubblicazione: (2023)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
di: Vaynerchuk, Gary
Pubblicazione: (2013)

Youtility : why smart marketing is about help not hype /
di: Baer, Jay, 1969-
Pubblicazione: (2013)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
di: Dib, Allan
Pubblicazione: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
di: Dib, Allan
Pubblicazione: (2021)

Marketing fashion : strategy, branding and promotion /
di: Posner, Harriet
Pubblicazione: (2018)

Digital marketing : [strategy, implementation and practice] /
di: Chaffey, Dave, 1963-, et al.
Pubblicazione: (2022)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
di: Scott, David Meerman
Pubblicazione: (2022)

Fashion & luxury marketing /
di: Solomon, Michael R., et al.
Pubblicazione: (2022)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
di: Jackline, Sara
Pubblicazione: (2022)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
di: Schwartz, Russell, approximately 1948-, et al.
Pubblicazione: (2020)

Music management, marketing and PR /
di: Anderton, Chris, et al.
Pubblicazione: (2022)

Graphic design rules : 365 essential design dos and don'ts /
di: Adams, Sean, et al.
Pubblicazione: (2020)

Social media marketing all-in-one for dummies, 4th edition /
di: Jan, Zimmerman
Pubblicazione: (2017)

Digital tools for academic branding and self-promotion /
Pubblicazione: (2017)

Auditory interfaces /
di: Serafin, Stefania, 1973-, et al.
Pubblicazione: (2023)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
di: Basil, Males
Pubblicazione: (2022)

The practical guide to wedding planning /
di: Haverly, Marie
Pubblicazione: (2022)

Standing room only : marketing insights for engaging performing arts audiences /
di: Bernstein, Joanne Scheff, 1945-
Pubblicazione: (2014)

Mediatized dramaturgy : the evolution of plays in the media age /
di: Ilter, Seda
Pubblicazione: (2023)

Educating musicians for sustainability /
di: Reid, Anna, 1963-, et al.
Pubblicazione: (2022)

The starting in management pocketbook, 2nd edition a pocketful of tips, tools and techniques to give new managers added confidence and lay the foundations for future success /
di: Forsyth, Patrick
Pubblicazione: (2009)

E-commerce : business, technology, society /
di: Laudon, Kenneth C., 1944-, et al.
Pubblicazione: (2022)

The disconnect : a personal journey through the internet /
di: Kiberd, Roisin
Pubblicazione: (2021)

Harnessing the power of Google : what every researcher should know /
di: Brown, Christopher C., 1953-
Pubblicazione: (2017)

Designing cooler cities : energy, cooling and urban form : the Asian perspective /
Pubblicazione: (2018)

Drama and digital arts cultures /
di: Cameron, David (Professor), et al.
Pubblicazione: (2017)

Materialisation in art & design (MAD) /
di: Montalti, Maurizio, et al.
Pubblicazione: (2019)

Jewellery illustration and design, from the idea to the project /
di: Brambatti, Manuela, et al.
Pubblicazione: (2022)

AutoCAD : a handbook for theatre users /
di: Ripley, David, 1962-
Pubblicazione: (2018)

Enhancing Practice Through Classroom Research : a Teacher's Guide to Professional Development /
di: McDonagh, Caitriona
Pubblicazione: (2020)

The talent management pocketbook /
di: Cross, Andy
Pubblicazione: (2008)

The five continents of theatre : facts and legends about the material culture of the actor /
di: Barba, Eugenio, et al.
Pubblicazione: (2019)

Fashion draping techniques. a step-by-step intermediate course /
di: Attardi, Danilo
Pubblicazione: (2021)

FashionQuake : the most disruptive moments in fashion /
di: Young, Caroline (Journalist)
Pubblicazione: (2022)

Sewing : techniques for beginners /
di: Arata-Gavere, Barbara
Pubblicazione: (2019)

Designing audio power amplifiers /
di: Cordell, Bob
Pubblicazione: (2019)