Branded interactions : marketing through design in the digital age /

"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...

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Détails bibliographiques
Auteurs principaux:	Spies, Marco (Auteur), Wenger, Katja (Auteur)
Format:	Livre
Langue:	anglais allemand
Publié:	London [England] : Thames & Hudson, 2020.
Édition:	Revised and updated edition.
Sujets:	Internet marketing. Branding (Marketing) Social media > Economic aspects. User interfaces (Computer systems) Application software > Development. Design services. Marketing sur Internet. Stratégie de marque. Médias sociaux > Aspect économique. Interfaces utilisateurs (Informatique) Logiciels d'application > Développement. Services de design. branding.

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