Branded interactions : marketing through design in the digital age /

"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Spies, Marco (Συγγραφέας), Wenger, Katja (Συγγραφέας)
Μορφή:	Βιβλίο
Γλώσσα:	Αγγλικά Γερμανικά
Έκδοση:	London [England] : Thames & Hudson, 2020.
Έκδοση:	Revised and updated edition.
Θέματα:	Internet marketing. Branding (Marketing) Social media > Economic aspects. User interfaces (Computer systems) Application software > Development. Design services. Marketing sur Internet. Stratégie de marque. Médias sociaux > Aspect économique. Interfaces utilisateurs (Informatique) Logiciels d'application > Développement. Services de design. branding.

Παρόμοια τεκμήρια

How to Build Your Brand : Implementing a Proven and Effective Process.
από: Lubin, Laurence
Έκδοση: (2022)

Acting with technology : activity theory and interaction design /
από: Kaptelinin, Victor
Έκδοση: (2006)

The social media bible : tactics, tools, & strategies for business success /
από: Safko, Lon
Έκδοση: (2012)

Brand storytelling : integrated marketing communication for the digital media landscape /
από: Quesenberry, Keith A.
Έκδοση: (2023)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
από: Vaynerchuk, Gary
Έκδοση: (2013)

Youtility : why smart marketing is about help not hype /
από: Baer, Jay, 1969-
Έκδοση: (2013)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
από: Dib, Allan
Έκδοση: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
από: Dib, Allan
Έκδοση: (2021)

Marketing fashion : strategy, branding and promotion /
από: Posner, Harriet
Έκδοση: (2018)

Digital marketing : [strategy, implementation and practice] /
από: Chaffey, Dave, 1963-, κ.ά.
Έκδοση: (2022)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
από: Scott, David Meerman
Έκδοση: (2022)

Fashion & luxury marketing /
από: Solomon, Michael R., κ.ά.
Έκδοση: (2022)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
από: Jackline, Sara
Έκδοση: (2022)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
από: Schwartz, Russell, approximately 1948-, κ.ά.
Έκδοση: (2020)

Music management, marketing and PR /
από: Anderton, Chris, κ.ά.
Έκδοση: (2022)

Graphic design rules : 365 essential design dos and don'ts /
από: Adams, Sean, κ.ά.
Έκδοση: (2020)

Social media marketing all-in-one for dummies, 4th edition /
από: Jan, Zimmerman
Έκδοση: (2017)

Digital tools for academic branding and self-promotion /
Έκδοση: (2017)

Auditory interfaces /
από: Serafin, Stefania, 1973-, κ.ά.
Έκδοση: (2023)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
από: Basil, Males
Έκδοση: (2022)

The practical guide to wedding planning /
από: Haverly, Marie
Έκδοση: (2022)

Standing room only : marketing insights for engaging performing arts audiences /
από: Bernstein, Joanne Scheff, 1945-
Έκδοση: (2014)

Mediatized dramaturgy : the evolution of plays in the media age /
από: Ilter, Seda
Έκδοση: (2023)

Educating musicians for sustainability /
από: Reid, Anna, 1963-, κ.ά.
Έκδοση: (2022)

The starting in management pocketbook, 2nd edition a pocketful of tips, tools and techniques to give new managers added confidence and lay the foundations for future success /
από: Forsyth, Patrick
Έκδοση: (2009)

E-commerce : business, technology, society /
από: Laudon, Kenneth C., 1944-, κ.ά.
Έκδοση: (2022)

The disconnect : a personal journey through the internet /
από: Kiberd, Roisin
Έκδοση: (2021)

Harnessing the power of Google : what every researcher should know /
από: Brown, Christopher C., 1953-
Έκδοση: (2017)

Designing cooler cities : energy, cooling and urban form : the Asian perspective /
Έκδοση: (2018)

Drama and digital arts cultures /
από: Cameron, David (Professor), κ.ά.
Έκδοση: (2017)

Materialisation in art & design (MAD) /
από: Montalti, Maurizio, κ.ά.
Έκδοση: (2019)

Jewellery illustration and design, from the idea to the project /
από: Brambatti, Manuela, κ.ά.
Έκδοση: (2022)

AutoCAD : a handbook for theatre users /
από: Ripley, David, 1962-
Έκδοση: (2018)

Enhancing Practice Through Classroom Research : a Teacher's Guide to Professional Development /
από: McDonagh, Caitriona
Έκδοση: (2020)

The talent management pocketbook /
από: Cross, Andy
Έκδοση: (2008)

The five continents of theatre : facts and legends about the material culture of the actor /
από: Barba, Eugenio, κ.ά.
Έκδοση: (2019)

Fashion draping techniques. a step-by-step intermediate course /
από: Attardi, Danilo
Έκδοση: (2021)

FashionQuake : the most disruptive moments in fashion /
από: Young, Caroline (Journalist)
Έκδοση: (2022)

Sewing : techniques for beginners /
από: Arata-Gavere, Barbara
Έκδοση: (2019)

Designing audio power amplifiers /
από: Cordell, Bob
Έκδοση: (2019)