Branded interactions : marketing through design in the digital age /
"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactiv...
Tallennettuna:
| Päätekijät: | , |
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| Aineistotyyppi: | Kirja |
| Kieli: | englanti saksa |
| Julkaistu: |
London [England] :
Thames & Hudson,
2020.
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| Painos: | Revised and updated edition. |
| Aiheet: |
| Yhteenveto: | "Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre. This extensively updated edition of 'Branded interactions' is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project--incorporating brand strategy at every stage while remaining flexible enough to let creativity shine."-- |
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| Huomautukset: | "Translated from the German 'Branded Interactions, Lebendige Markenerlebnisse für eine neue Zeit'"--Colophon. Previous edition: 2015. |
| Ulkoasu: | 351 pages : color illustrations ; 27 cm |
| Bibliografia: | Includes bibliographical references (pages 340-343) and index. |
| ISBN: | 9780500023709 0500023700 |