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1 |
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|a Solomon, Michael R.,
|e author.
|1 https://isni.org/isni/0000000109288686
|9 2684
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| 245 |
1 |
0 |
|a Fashion & luxury marketing /
|c Michael R. Solomon and Mona Mrad.
|
| 246 |
3 |
|
|a Fashion and luxury marketing
|
| 264 |
|
1 |
|a London :
|b SAGE Publications Ltd,
|c [2022]
|
| 300 |
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|a xviii, 384 pages :
|b color illustrations ;
|c 25 cm
|
| 336 |
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| 501 |
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|a P.B
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| 501 |
|
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|a P.B
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Introduction to fashion marketing. Fashion marketing: an introduction -- The big picture of the fashion industry -- Understanding fashion change -- Ethical and sustainable fashion -- Fashion marketing strategy. Strategic planning and marketing insights -- Segmentation, targeting and positioning -- How consumers think about and choose fashion. Micro factors: perception, learning and attitudes -- Individual consumer dynamics: motivation and the self-concept -- Macro factors: group and social influence and fashion opinion leadership -- Applying the marketing mix. Product development, branding and pricing -- Fashion marketing communications -- Fashion retailing and distribution.
|
| 650 |
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|a Fashion merchandising.
|9 2685
|
| 650 |
|
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|a Luxuries
|x Marketing.
|9 2686
|
| 650 |
|
6 |
|a Mode
|x Marchandisage.
|9 2687
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| 650 |
|
7 |
|a Fashion merchandising.
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|9 2685
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| 650 |
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|a Luxuries
|x Marketing.
|2 fast
|0 (OCoLC)fst01004140
|9 2686
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| 700 |
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|a Mrad, Mona,
|e author.
|9 2688
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