Marketing fashion : strategy, branding and promotion /

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Bibliografiska uppgifter
Huvudupphovsman:	Posner, Harriet (Författare, medförfattare)
Materialtyp:	Bok
Språk:	engelska
Publicerad:	London : Laurence King, 2018, cop. 2015.
Upplaga:	2nd ed., reprinted.
Ämnen:	Moda > Trženje. Fashion merchandising Clothing trade Branding (Marketing) Advertising > Fashion trženje > poslovno komuniciranje > tekstilna industrija > blagovne znamke > strategija > promocija > elektronsko trženje marketing > business communication > textile industry > brands > strategy > promotion > electronic marketing

Signum:	HD9940.A2 P676 2019
Exemplar Unknown	Tillgänglig Reservera

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