The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edit...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Barry, Pete (Pete S.) (Údar)
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: New York, New York : Thames & Hudson, [2016]
Eagrán:3rd edition.
Ábhair:

SPAA Library: On Shelves

Sonraí sealbhúcháin ó SPAA Library: On Shelves
Gairmuimhir: HF5823 .B27 2016
Cóip Unknown Ar fáil Cuir coinneáil air