The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edit...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
New York, New York :
Thames & Hudson,
[2016]
|
| Phiên bản: | 3rd edition. |
| Những chủ đề: |
Mục lục:
- Introduction
- Basic tools
- The strategy
- The campaign
- The tagline
- Generating strategies and ideas
- TV
- Ambient
- Interactive
- Social
- Copy
- Radio
- Integrated
- Execution
- Presenting and selling your work
- The student book
- Conclusion.