The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edit...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, New York :
Thames & Hudson,
[2016]
|
| Ausgabe: | 3rd edition. |
| Schlagworte: |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 940361731 | ||
| 008 | 160212t20162016nyua b 001 0 eng d | ||
| 010 | |a 2016933409 | ||
| 040 | |a YDXCP |b eng |e rda |c DLC |d YDXCP |d BTCTA |d BDX |d ORX |d UAB |d OCLCF |d TXI |d OCLCQ |d I8M |d OCLCQ |d UKOBU |d UKMGB |d DCT |d ZHC |d OCLCO | ||
| 015 | |a GBB675046 |2 bnb | ||
| 016 | 7 | |a 017869112 |2 Uk | |
| 019 | |a 943645561 |a 1201919484 | ||
| 020 | |a 0500292671 |q (pbk.) | ||
| 020 | |a 9780500292679 |q (pbk.) | ||
| 020 | |a 9780500518984 | ||
| 020 | |a 050051898X | ||
| 029 | 1 | |a AU@ |b 000058620152 | |
| 029 | 1 | |a NLGGC |b 420830278 | |
| 029 | 1 | |a UKMGB |b 017869112 | |
| 042 | |a lccopycat | ||
| 050 | 0 | 0 | |a HF5823 |b .B27 2016 |
| 080 | |a 743.8 |b BAR | ||
| 082 | 0 | 4 | |a 659.1 |2 23 |
| 100 | 1 | |a Barry, Pete |q (Pete S.), |e author. |9 2374 | |
| 245 | 1 | 4 | |a The advertising concept book : |b think now, design later : a complete guide to creative ideas, strategies and campaigns / |c Pete Barry. |
| 250 | |a 3rd edition. | ||
| 264 | 1 | |a New York, New York : |b Thames & Hudson, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 320 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 336 | |a still image |b sti |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 501 | |a P.B | ||
| 501 | |a P.B | ||
| 504 | |a Includes bibliographical references (page 315) and index. | ||
| 505 | 0 | |a Introduction -- Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Social -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion. | |
| 520 | |a Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. | ||
| 650 | 0 | |a Advertising. |9 2375 | |
| 650 | 0 | |a Advertising campaigns. | |
| 650 | 0 | |a Advertising copy. |9 2376 | |
| 650 | 6 | |a Campagnes publicitaires. |9 117 | |
| 650 | 6 | |a Publicité |x Rédaction. |9 2377 | |
| 650 | 7 | |a advertising campaigns. |2 aat | |
| 650 | 7 | |a Business and Management. |2 eflch |9 2378 | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 |9 2375 | |
| 650 | 7 | |a Advertising campaigns. |2 fast |0 (OCoLC)fst00797831 | |
| 650 | 7 | |a Advertising copy. |2 fast |0 (OCoLC)fst00797842 |9 2376 | |
| 650 | 7 | |a Business and Management. |2 ukslc |9 2378 | |
| 938 | |a Brodart |b BROD |n 114979685 | ||
| 938 | |a Baker and Taylor |b BTCP |n BK0018419376 | ||
| 938 | |a YBP Library Services |b YANK |n 12852681 | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5823 B27 02016 |7 0 |8 OSH |9 4731 |a SPAA2 |b SPAA |c On Shelves |d 2022-11-17 |l 0 |o HF5823 .B27 2016 |p 0007526 |r 2025-03-10 00:00:00 |w 2022-11-17 |y BK | ||
| 999 | |c 3695 |d 3695 | ||