The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edit...
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
New York, New York :
Thames & Hudson,
[2016]
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| संस्करण: | 3rd edition. |
| विषय: |
| सारांश: | Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. |
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| भौतिक वर्णन: | 320 pages : illustrations ; 24 cm |
| ग्रन्थसूची: | Includes bibliographical references (page 315) and index. |
| आईएसबीएन: | 0500292671 9780500292679 9780500518984 050051898X |