Barry, P. (2016). The advertising concept book: Think now, design later : a complete guide to creative ideas, strategies and campaigns (3rd edition.). Thames & Hudson.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रBarry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd edition. New York, New York: Thames & Hudson, 2016.
एमएलए (9वां संस्करण) प्रशस्ति पत्रBarry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd edition. Thames & Hudson, 2016.
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