Cita APA (7a ed.)

Barry, P. (2016). The advertising concept book: Think now, design later : a complete guide to creative ideas, strategies and campaigns (3rd edition.). Thames & Hudson.

Cita Chicago Style (17a ed.)

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd edition. New York, New York: Thames & Hudson, 2016.

Cita MLA (9a ed.)

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd edition. Thames & Hudson, 2016.