APA (7th ed.) Citation

Barry, P. (2016). The advertising concept book: Think now, design later : a complete guide to creative ideas, strategies and campaigns (3rd edition.). Thames & Hudson.

Chicago Style (17th ed.) Citation

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd edition. New York, New York: Thames & Hudson, 2016.

MLA (9th ed.) Citation

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd edition. Thames & Hudson, 2016.