Fashion entrepreneurship : the creation of the global fashion business /
"Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Abingdon, Oxon ; New York, NY :
Routledge,
2022.
|
| Assuntos: | |
| Acesso em linha: | Taylor & Francis EBSCOhost Taylor & Francis Click here to view book |
Sumário:
- Part I. Fashion rising
- The birth of fashion entrepreneurship (1845-1895)
- Fashion, art, and beauty (1895-1914)
- Part II. Fashion diffusion
- Fashion amid war and depression (1914-1945)
- The golden age of haute couture (1945-1959)
- The changing face of the fashion business (1960s onward)
- Part III. Fashion entrepreneurship: theory and practice
- Building the fashion firm: entrepreneurial capabilities for fashion businesssuccess
- The fashion entrepreneurship model: dynamics creating sustainable competitive advantage
- Fashion business models: entrepreneurial drivers, opportunities, and challenge.