The marketing edge for filmmakers : developing a marketing mindset from concept to release /
"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a fi...
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| Главные авторы: | , |
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| Формат: | |
| Язык: | английский |
| Опубликовано: |
New York, NY :
Routledge,
2020.
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| Серии: | American Film Market presents.
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| Предметы: | |
| Online-ссылка: | (Single User Access) |
Оглавление:
- Marketing defined
- So you have a movie idea
- The screenplay stage
- Packaging and casting
- Financing and the greenlight committee
- Pre-production
- Production
- Welcome to the marketing department
- Market research
- Creative advertising: print
- Creative advertising: audio visual
- Publicity
- Social media & digital marketing
- Media planning and promotions
- Consumer products & licensing
- Distribution, exhibition and windows
- Marketing for alternative distribution
- Awards and festival marketing
- Marketing for animated movies
- Marketing tales and pivots
- Marketing trends for the future.