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The marketing edge for filmmakers : developing a marketing mindset from concept to release /

"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a fi...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Schwartz, Russell, approximately 1948- (लेखक), MacDonald, Katherine, 1980- (लेखक)
स्वरूप: पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: New York, NY : Routledge, 2020.
श्रृंखला:American Film Market presents.
विषय:
Motion picture industry > United States > Marketing.
Motion picture industry > Marketing.
United States.
ऑनलाइन पहुंच:(Single User Access)
विषय - सूची:
  • Marketing defined
  • So you have a movie idea
  • The screenplay stage
  • Packaging and casting
  • Financing and the greenlight committee
  • Pre-production
  • Production
  • Welcome to the marketing department
  • Market research
  • Creative advertising: print
  • Creative advertising: audio visual
  • Publicity
  • Social media & digital marketing
  • Media planning and promotions
  • Consumer products & licensing
  • Distribution, exhibition and windows
  • Marketing for alternative distribution
  • Awards and festival marketing
  • Marketing for animated movies
  • Marketing tales and pivots
  • Marketing trends for the future.

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