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The marketing edge for filmmakers : developing a marketing mindset from concept to release /

"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a fi...

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Bibliographic Details
Main Authors: Schwartz, Russell, approximately 1948- (Author), MacDonald, Katherine, 1980- (Author)
Format: Book
Language:English
Published: New York, NY : Routledge, 2020.
Series:American Film Market presents.
Subjects:
Motion picture industry > United States > Marketing.
Motion picture industry > Marketing.
United States.
Online Access:(Single User Access)

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