The marketing edge for filmmakers : developing a marketing mindset from concept to release /
"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a fi...
Đã lưu trong:
| Những tác giả chính: | , |
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| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
New York, NY :
Routledge,
2020.
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| Loạt: | American Film Market presents.
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| Những chủ đề: | |
| Truy cập trực tuyến: | (Single User Access) |
| Tóm tắt: | "Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of a studio marketing department and track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film"-- |
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| Mô tả vật lý: | xix, 302 pages ; 24 cm. |
| Thư mục: | Includes bibliographical references and index. |
| số ISBN: | 9781138088917 1138088919 9781138088924 1138088927 |