Conferences and conventions : a global industry /
"Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry. Str...
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| Main Authors: | , |
|---|---|
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
London ; New York, NY :
Routledge, Taylor & Francis Group,
2022.
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| 版: | Fourth edition. |
| 丛编: | Events management series
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| 主题: |
书本目录:
- A global industry
- The economic, social and environmental impacts of conferences and conventions
- The structure of the conference and conventions industry
- Destinations and venues
- Roles in conference and convention management
- Winning conference business
- Designing programmes for conferences, conventions and business events
- Integrating virtual attendance into face-to-face meetings
- Planning for conference operations
- Financial management
- Conducting on-site operations
- Post-event reporting
- Trade shows and exhibitions
- The future: trends, challenges and opportunities.