Conferences and conventions : a global industry /
"Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry. Str...
Đã lưu trong:
| Những tác giả chính: | , |
|---|---|
| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
London ; New York, NY :
Routledge, Taylor & Francis Group,
2022.
|
| Phiên bản: | Fourth edition. |
| Loạt: | Events management series
|
| Những chủ đề: |
Mục lục:
- A global industry
- The economic, social and environmental impacts of conferences and conventions
- The structure of the conference and conventions industry
- Destinations and venues
- Roles in conference and convention management
- Winning conference business
- Designing programmes for conferences, conventions and business events
- Integrating virtual attendance into face-to-face meetings
- Planning for conference operations
- Financial management
- Conducting on-site operations
- Post-event reporting
- Trade shows and exhibitions
- The future: trends, challenges and opportunities.