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The social media bible : tactics, tools, & strategies for business success /

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Safko, Lon
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: Hoboken, N.J. : John Wiley & Sons, c2012.
Eagrán:3rd ed.
Ábhair:
Internet marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Electronic commerce.
Clár na nÁbhar:
  • pt. 1. Tactics and tools. What is social media
  • Say hello to social networking
  • It's not your father's e-mail
  • The world of web pages
  • The Internet forum
  • The ubiquitous blog
  • The wisdom of the wiki
  • A picture is worth a thousand words (photo sharing)
  • Talk about the podcast (audio create)
  • Got audio? (audio sharing)
  • Watch out for vlogs (video sharing)
  • Thumbs up for microblogging
  • Live from anywhere - it's livecasting
  • Virtual worlds-real impact
  • Gaming the system: virtual gaming
  • RSS-Really Simple Syndication made simple
  • Spotlight on search (search engine optimization)
  • Marketing yourself (search engine marketing)
  • The formidable fourth screen (mobile)
  • Let the conversation begin (interpersonal)
  • pt. 2. Strategy: the five steps to social media success. Analyze your existing media
  • The social media trinity
  • Integrate strategies
  • Identify resources
  • Implement and measurement.

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